Nevada Development Authority (NDA) Targets Southern California Again with Launch of New Advertising Campaign
Our National Outdoor Campaign launched in early March 2011. The outdoor campaign is located on Sepulveda Boulevard leaving Los Angeles International Airport. It is anticipated that the 380 square foot billboard reading, “Smart Companies Are Moving to Las Vegas!” will be viewed by 90,000 local, national and international travelers daily.
The new billboard joins a foray of attention-grabbing advertising strategies the Nevada Development Authority has used over the past three years to attract new businesses to Nevada’s business-friendly environment. Like previous campaigns, including the “Kiss Your Assets Goodbye” campaign, the new outdoor billboard alludes to the benefits of relocating to Las Vegas.
Supported by publicity and grassroots efforts, as well as the quick response “QR” code technology, the new billboard is intended to drive Southern California business owners to the website, www.move2vegas.biz, where business owners can discover the benefits and connect with the NDA.
For more information call (888) 466-8293 or visit www.move2vegas.biz.
Just ask “The Authority”
2011 California TV Campaign
2011 National TV Campaign
2011 National Print Campaign
2011 Local Print Campaign
2011 California Print Campaign
"Kiss Your Assets Goodbye" Campaign
California "Peanut" Campaign
New Jersey Campaign
California Tax Bear Campaign